Brand Assistant

About SHEIN EMEA

SHEIN is a global online fashion and lifestyle retailer, providing an extensive range of affordable, SHEIN-branded apparel and products sourced from a global network of vendors. Since our founding in 2012, we have expanded to serve customers in over 150 countries worldwide. Our EMEA headquarters are in Dublin, and we now operate over 15 offices across the EMEA region.

At SHEIN, our mission is to make the beauty of fashion accessible to all. Through our industry-leading, on-demand production model, we support a smarter, more future-ready fashion industry that adapts to the changing needs of our customers.

Learn more about SHEIN by following us at https://careers.shein.com/ and https://www.sheingroup.com/.

Role Responsibilities:

1. Product Innovation:

• Support the Buying and product team strategy from product development to delivery, ensuring alignment with seasonal SWOT analysis.
• Support the team in managing category plans, including options, spend, and forecasts in line with departmental targets.

2. Critical Path Management :

• Assist in managing Critical path, focusing on product launch dates, lead times, and performance.
• Support critical path management, ensuring coordination with other buyers and categories for timely delivery across the brand.

3. Team Support and Motivation：

• Provide support to direct reports to help achieve departmental KPIs and strategic goals.
• Support systems, sample management, and QA processes, while seeking opportunities to improve productivity and streamline operations.
• Collaborate with teams across PR, Creative, Brand, and Management to ensure alignment with product vision and business objectives.
• Track and monitor product development progress to ensure seamless photo shoots and timely product launches.
• Facilitate communication and collaboration between French and Chinese teams.
• Support the day to day brand admin work and other tasks assigned by director of the brand.

4. Market Analysis :

• Conduct regular analysis of market reports and competitor activities to identify sales opportunities and support strategic decision-making, ensuring the brand remains competitive and forward-thinking in the market.

Role Requirements:

1. Minimum 2 years of experience in the fashion and/or e-commerce industry, with a solid understanding of brand support functions.
2. Proficiency in Chinese, English, and French (minimum B2–C1 level with valid certification).
3. Possession of a valid French residence permit is a plus.
4. Proven ability to meet KPIs and deliver results in a fast-paced, dynamic environment.
5. Strong team player with high self-motivation, excellent organizational skills, and the ability to prioritize tasks effectively.