Fractional CMO

Fractional CMO

Location: Paris, France (Hybrid)

Type: Freelance

Category: Strategic Marketing

Compensation: €700 to €1,000 per day

Role Overview

La Bourse aux Livres is seeking a Fractional CMO to take a strategic perspective on marketing and support the company through its next growth phase. The role involves steering and having real weight in business decisions.

Responsibilities

• Provide an overall vision on marketing topics and serve as strategic advisor to management
• Define annual marketing objectives and associated trade-offs
• Build and lead the influencer strategy
• Structure the pricing strategy
• Influence product strategy in connection with business challenges

Required Qualifications

• Confirmed B2C experience
• Experience managing a marketing department
• Ability to navigate between strategic vision and broader business topics (pricing, product)

Work Arrangement

• Freelance mission, 1-2 days per week
• High-impact role with genuine strategic latitude
• Start ASAP

Selection Process

• HR interview
• CEO interview
• Practical case study
• Founders interview (CEO + Managing Director)