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Owned media lead (H/F)


Opensuccess is looking for an Owned Media Lead (H/F) to design, automate, andoptimize data-driven customer journeys across email, push, SMS, and WhatsApp.Position: Permanent contract (CDI)Location: Paris (75009)You will act as the key link between global strategy and local execution,ensuring owned media aligns with paid/earned campaigns to drive conversion andgrow the loyalty/membership program.CRM Automation: Plan and deploy automated, data-driven CRM campaigns via aMarketing Automation Platform (MAP) in line with the local marketing calendar.Data Personalization: Leverage customer segmentation to deliver targetedcontent, boost member growth, and support SEO initiatives.Omnichannel Collaboration: Partner with Paid Media, Production, and Commercialteams to align campaigns with the Quarterly Commercial Plan.Membership Activation: Take ownership of local events, partnerships, andactivation campaigns for the brand's membership program.Education: Degree in Marketing, Communications, Business, or a related field.Experience: 5 to 7 years of proven experience in CRM or media planning, ideallywithin retail or e-commerce.Technical Skills: Strong expertise in digital channels, campaign tracking, anddata analytics tools.Soft Skills: Excellent communication and stakeholder management skills; abilityto collaborate effectively in a fast-paced, matrix environment.If this sounds like your next challenge, don't hesitate—apply today!#jmhom1

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