Emplacement

Paris
France
France

Contrat

À plein temps, Durée indéterminée

Date de publication:

2026-09-19

Online to:

2026-11-18
EUR 15.00 HOUR

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Marketing Operations Lead

SCOR Global Life
France
6 heures il y a

The Marketing Operations Lead is responsible for establishing and operating SCOR’s marketing operations function across business units: Property Casualty (PC) and Life Health (LH). The role owns the marketing automation ecosystem ensuring data quality, lead management, campaign execution, and performance measurement while implementing robust governance and GDPR-compliant processes.Acting as the central point of contact between Marketing, IT, Compliance, Data Governance, and business stakeholders, the role develops standards, processes, and reporting frameworks that enable scalable, efficient, and compliant marketing activities while driving continuous improvement and business impact.As a leading global reinsurer, SCOR offers its clients a diversified and innovative range of reinsurance and insurance solutions and services to control and manage risk. Applying “The Art Science of Risk,” SCOR uses its industry-recognized expertise and cutting-edge financial solutions to serve its clients and contribute to the welfare and resilience of society in around 160 countries worldwide.Working at SCOR means engaging with some of the best minds in the industry – actuaries, data scientists, underwriters, risk modelers, engineers, and many others – as we work together to find solutions to pressing challenges facing societies.As an international company, our common culture is defined by “The SCOR Way.” Serving both to build momentum that drives the Group forward and as a compass to guide our actions and choices, The SCOR Way is anchored by five core values, reflecting the input of employees at all levels of the Group. We care about clients, people, and societies. We perform with integrity. We act with courage. We encourage open minds. And we thrive through collaboration.SCOR supports inclusion and the diversity of talents, and all positions are open to people with disabilities.Required experience competencies8 years minimum of experience in marketing operations, CRM/marketing automation or related roles.Experience in B2B, financial services or (re)insurance is a strong plusHands-on expertise with Salesforce and a marketing automation platform (Pardot/Account Engagement, Marketo, HubSpot or similar)Solid understanding of data governance and GDPR / consent management requirementsEqually comfortable operating strategically (governance, KPIs) and hands-on (tool configuration, data hygiene)Comfortable building process, documentation and structure from scratch in an environment where marketing operations doesn't yet exist as a formal functionRigorous, autonomous and able to bring clarity to an ambiguous, fast-evolving environmentProven track record influencing and aligning cross-functional stakeholders: IT, Compliance, Data, and business teams.Required EducationMaster’s degree in Marketing or equivalentKey duties and responsibilities:1. Marketing Automation Platform DataLead a benchmark of our marketing technology stack (current: Pardot / Account Engagement + Salesforce) and recommend the path forward before further investmentOwn the marketing automation platform as Product Owner: configuration, campaign builds, workflows and integrationsEnsure reliable, real-time synchronization between Salesforce and the automation platformOwn data quality end-to-end: deduplication, bounce and unsubscribe processing, consent records and suppression list managementMaintain a clear data model for contacts and campaigns (fields, attributes, consent status) so the same information means the same thing across PC and LH.2. Governance ComplianceDefine and enforce clear governance: roles, responsibilities and a standard campaign validation process across PC, LH, IT and ComplianceCentralize all campaign sends through the authorized platformEnsure GDPR-compliant practices across campaigns: legal basis, consent, tracking configuration and opt-out managementMonitor send volume and frequency per contact to avoid over-solicitation of brokers, cedents and clients, and manage complaint and unsubscribe signalsPartner with Legal/Compliance and IT/Data Governance to remediate deliverability issues and protect domain3. Performance, KPIs ReportingDefine marketing KPIs in collaboration with the Global Head of Marketing and build and maintain the Group performance dashboardTrack and report on campaign performance, deliverability health and funnel metricsProvide regular, structured reporting to the Global Head of Marketing and leadership4. Lead ManagementOwn lead scoring, segmentation and nurture workflow designEnsure clean, timely handoff of qualified leads to business teamsTrack lead-to-opportunity performance in partnership with business teams5. Enablement, Documentation Stakeholder EngagementAct as the day-to-day interface with IT, Compliance/DPO, Data Governance and business teams across PC and LHBuild and maintain a campaign governance playbook: standards, templates and approval process.Train and onboard the LH and PC contributors on tools, process and best practiceRepresent Marketing Operations in relevant cross-functional forums (e.g. data governance, IT security) as the function's single point of contact reputation.Posting Date:

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Marketing Operations Lead

Emplacement

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Date de publication:

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Marketing Operations Lead

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